What Is Technical SEO?

Technical SEO focuses on improving the website’s underlying structure and coding. It includes tasks like using HTTPS, submitting an XML sitemap to Google Search Console, and ensuring your website loads quickly.

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These aspects make it easier for search engines to crawl, index, and render your pages. They also support and enhance organic rankings. Read on https://www.rankboss.com/ to learn more about technical SEO.


Crawlability is a technical aspect of SEO that ensures that search engine bots can access the pages of your website. If these bots are blocked from crawling, they cannot index and rank your pages, which is a critical component of your SEO strategy. Fortunately, there are many ways to improve your website’s crawlability and indexability.

One way to improve your website’s crawlability is to make sure that your pages are properly structured. This will help search engine bots find and index your pages more easily, which will improve your site’s overall SEO. In addition, make sure that you are not creating duplicate content, which can hurt your search engine rankings.

Another way to improve your website’s crawlability and visibility is to use a tool like Screaming Frog to analyze your site’s log files. This will tell you when a search engine bot has crawled your pages and what information it has found. It can also indicate any barriers to crawling or indexing that you may need to remove.

Having a flat URL structure is another way to improve your crawlability and indexability. This will help search engine bots navigate your website more easily, and it will allow them to index new content more quickly. In addition, you should avoid linking to too many nouns on a page. This can cause issues for users and may lead to broken links.

It is important to remember that crawlability and indexability are not one-time tasks, and they should be a part of your ongoing SEO strategy. You should also take the time to update your content frequently, as search engines reward websites that have fresh and relevant information. Moreover, you should regularly perform an in-depth analysis of your website to identify areas that require improvement.

Technical SEO is a unique field that combines marketing and IT skills. It is an essential aspect of any online business, and it can have a significant impact on your bottom line. Optimised technical SEO will enable your website to reach the top of search engine results pages (SERPs) and deliver more traffic. It will also improve user experience, which will increase the likelihood of conversions and revenue.

Loading time

Loading time is the amount of time it takes for a webpage to load and display all its content, including images and videos. It is a crucial factor that affects user experience and can negatively impact conversions. Studies have shown that users will abandon a website after waiting more than 3 seconds to see its contents. To reduce loading times, businesses should optimize their site’s code and server levels to improve performance.

Several factors contribute to web page loading times, including DNS lookup, socket connection time, HTTP redirect, and time to first byte. These are typically outside of a website owner’s control, but can still have a significant effect on performance. Website owners can also track and monitor loading time by using tools like SolarWinds Pingdom, which provides detailed reports on individual page elements as well as the order in which they load.

Page loading time is not the same as site speed or server response time, which are the overall measures of a web server’s responsiveness and processing power. A faster site will have a lower response time, while a slower site will have a higher one.

While load time is an important metric, it should not be used as a substitute for other metrics, such as responsiveness and jitter. These are critical to a user’s experience and are difficult to quantify. Moreover, these metrics can be misleading, as they are based on the development environment and may not reflect real-world conditions.

A slow website will have a negative impact on search engine rankings, as Google considers website speed one of its ranking signals. However, if you improve your page speed and do not improve other metrics such as user experience and conversions, you will not see any significant improvement in your Google rank. Nevertheless, reducing your load time will improve your user experience and increase the likelihood of visitors clicking on your website links. This will increase your website traffic and sales. In addition, your site will be more competitive in the SEO landscape. Therefore, improving your load time is a worthwhile investment for your business.


The security aspect of technical SEO is a crucial element that can significantly impact website ranking. Google prioritizes secure websites in search results, and it also rewards site owners that take the initiative to make their sites more secure by putting them higher in SERPs. The technical side of site security involves ensuring that the web server is configured properly and that all software, plugins, and browsers are up to date. It can also include the use of SSL (Secure Sockets Layer) certificates to ensure that all traffic is encrypted.

As with any aspect of digital marketing, there are many factors that affect SEO, and it is important to keep in mind that these factors are constantly changing. This is why it is critical to perform regular SEO audits of your website and to update them as needed. This will help you avoid losing your rank and attracting the wrong type of traffic.

When it comes to SEO, there are two main types: content and technical. Content creators spend most of their time thinking about content – what keywords to target, how to optimize the title tag, and what images to include in each page. The other type of SEO, technical SEO, is less well-understood, but it’s just as important for a successful website.

In fact, it is often overlooked, but addressing issues related to technical SEO can have a direct effect on your rankings. For example, if your website loads slowly, it will negatively affect user experience and search engine rankings. It will also be easier for cybercriminals to attack a slow-loading website, which can lead to site crashes and data breaches.

Luckily, there are a few tools that can help you with technical SEO. You can use these tools to check for things like broken links, page speed, and if your site is mobile responsive. Once you’ve identified the issues, you can work on fixing them to improve your website’s performance. Ultimately, the goal is to improve user experience and get more traffic. This will eventually lead to a higher ranking and more sales for your business.

Site architecture

Website structure, or architecture, refers to how a website is organized in a hierarchy from general (homepage) to specific (blog post). Search engines rely on this information to understand the relevance of your content and how it relates to other pages. It also helps them figure out when and where your pages should appear in search results.

A poor site architecture can result in a disorganized hierarchy, which can make it hard for Google to crawl and index your pages. It can also affect your website’s speed and performance. This is why a technical SEO audit of your website’s backend is important.

For example, your ecommerce website’s navigation may be confusing for visitors. This is especially true if your navigation is not consistent with your product taxonomy. A proper navigation system should be built into your website’s architecture from the start. It should include clear and informative labels for each page type, as well as a breadcrumb-like link to allow users to move back up the navigation hierarchy.

Another common mistake is creating duplicate pages. This can be caused by different URLs for the same page or the same content on multiple pages. To prevent this, you can use canonical tags to define the most relevant version of your content. These tags help identify and direct search engine bots to the correct page.

XML sitemaps are important for technical SEO because they tell search engines what pages you have and how often they are updated. They are also useful for helping search engines find pages that may be hidden on your site. They also ensure that your ecommerce website’s data is structured correctly. This includes product titles, descriptions, and images. This allows search engines to crawl your website’s data and provide the most accurate search results. In addition, it can help you keep track of changes to your website’s pages. This will reduce the number of broken links and other errors that can hurt your rankings.